Vol. 4 No. 1 (2026): July

All articles in this publication (17 articles) were co-authored by a total of 25 authors from several institutions, International Islamic University Malaysia, Universitas Borobudur, Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara, Universitas Negeri Makassar, Universitas Negeri Malang, and 2 countries (Malaysia and Indonesia).

DOI: https://doi.org/10.59971/ijhabs.v4i1

Published: 2026-07-04

Articles

The Effectiveness of Digital Campaigns in Enhancing the Competitiveness of Local Products in the ASEAN

Wiwin Riski Windarsari

655-662

Abstract viewed: 17 PDF downloaded: 13

DOI : 10.59971/ijhabs.v4i1.798
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Can AI Transform Small Businesses? Exploring the Realities of Generative AI Adoption among MSME Owners in Makassar

Hery Maulana Arif, Fatimah Hidayahni Amin, Seny Luhriyani Sunusi

663-678

Abstract viewed: 34 PDF downloaded: 32

DOI : 10.59971/ijhabs.v4i1.1354
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The Influence Of Transformational Leadership On The Performance Of Employees of PT Kampung Inggris Language Center Pare Kediri With Self-Efficacy as a Mediating Variable

Mochamad Faisal Aji Santoso, Setio Kuncono, Koen Irianto Uripan, Sutoyo, Sutomo

679-692

Abstract viewed: 28 PDF downloaded: 7

DOI : 10.59971/ijhabs.v4i1.1085
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Building Loyalty Amid Changing Trends: A Thematic Analysis of Digital Brand Engagement Strategies for Generation Z

Adeneye Olawale Adeleke, Wiwin Riski Windarsari, Abdul Halid Latif

693-704

Abstract viewed: 13 PDF downloaded: 7

DOI : 10.59971/ijhabs.v4i1.1418
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Is Employee Resistance to Change Really the Problem? Power, Leadership, and Employee Agency in Organizational Transformation: A Narrative Review

Tenri Sayu Puspitaningsih Dipoatmodjo, Isma Azis Riu

705-720

Abstract viewed: 14 PDF downloaded: 11

DOI : 10.59971/ijhabs.v4i1.1368
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Digital Consumer Behavior and the Future of Research Methods: A 2020-2025 Review

Hery Maulana Arif

721-742

Abstract viewed: 11 PDF downloaded: 11

DOI : 10.59971/ijhabs.v4i1.1355
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Are We Marketing to Consumers or Algorithms? Artificial Intelligence, Consumer Autonomy, and Digital Marketing Management in the Platform Economy: A Narrative Review

Isma Azis Riu, Tenri Sayu Puspitaningsih Dipoatmodjo

743-758

Abstract viewed: 7 PDF downloaded: 0

DOI : 10.59971/ijhabs.v4i1.1006
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Innovation Transformation Based on a Sustainable Digital Ecosystem at PT Pegadaian: Based on an Interdisciplinary Literature Review

Muhammad Zaky Athari Ihsan, Chalid Imran Musa, Uhud Darmawan Natsir

759-764

Abstract viewed: 0 PDF downloaded: 0

DOI : 10.59971/ijhabs.v4i1.1125
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