The Effect of Electronic Service Quality and Promotion on the PLN Mobile Application on PLN ULP Sungguminasa Customer Satisfaction in Gowa Regency in the Era of the Covid-19 Pandemic

https://doi.org/10.59971/ijhabs.v1i2.89

Authors

  • Nur Inaya Magfirah Faculty Economics and Business University State of Makassar
  • Amiruddin Tawe Management/Faculty of Economic and Business Makassar State University
  • Muhammad Ilham Wardhana Haeruddin Management/Faculty of Economic and Business Makassar State University
  • Zainal Ruma Management/Faculty of Economic and Business Makassar State University
  • Muhammad Ichwan Musa Management/Faculty of Economic and Business Makassar State University

Keywords:

E-service Quality, Promotions, Customer Statistics, PLN Mobile

Abstract

The purpose of this study was to determine the effect of the quality of e-services and promotions on the PLN Mobile application on customer satisfaction at PLN ULP Sungguminasa in Gowa Regency using the PLN Mobile application. The sampling technique uses a non-probability sampling model with a purposive sampling method. The method used in this research is quantitative. Then for the analysis technique using multiple linear regression analysis. Based on the results of hypothesis testing as a whole, it shows that the e-service quality and promotion variables simultaneously have a positive and significant effect on customer satisfaction as users of the PLN Mobile application and the results of the partial hypothesis test show that the e-service quality variable has a positive and significant effect.

Published

2023-09-26

How to Cite

Magfirah, N. I., Tawe, A., Wardhana Haeruddin, M. I., Ruma, Z., & Musa, M. I. (2023). The Effect of Electronic Service Quality and Promotion on the PLN Mobile Application on PLN ULP Sungguminasa Customer Satisfaction in Gowa Regency in the Era of the Covid-19 Pandemic. International Journal of Humanity Advance, Business & Sciences (IJHABS), 1(2), 95–104. https://doi.org/10.59971/ijhabs.v1i2.89

Issue

Vol. 1 No. 2 (2023): Oktober

Section

Articles
Copyright & Licensing

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