Vol. 4 No. 2 (2026): August

Articles

• The Role of Customer Experience, Service Quality, and Customer Satisfaction on Consumer Loyalty

  Arie Wahyu Prananta, I Wayan Suyadnya, Indra Jaya Kusumawardana, Zainal Abidin

  821-834

  Abstract viewed: 1 PDF downloaded: 1

  DOI : 10.59971/jumper.v4i2.289

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• The Impact of Mobile Marketing, Personalization, and Customer Engagement on Purchase Decisions

  Rah Utami Nugrahani, Yudiyanto Joko Purnomo, Mahmuddin, Marjuki

  835-842

  Abstract viewed: 0 PDF downloaded: 0

  DOI : 10.59971/jumper.v4i2.1229

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• The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance

  Mislan Sihite, Gusti Marliani, Indra Darmawan, Muhammad Abduh

  843-850

  Abstract viewed: 0 PDF downloaded: 0

  DOI : 10.59971/jumper.v4i2.1232

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