Vol. 4 No. 2 (2026): August

Articles

• The Role of Customer Experience, Service Quality, and Customer Satisfaction on Consumer Loyalty

  Arie Wahyu Prananta, I Wayan Suyadnya, Indra Jaya Kusumawardana, Zainal Abidin

  821-834

  Abstract viewed: 154 PDF downloaded: 148

  DOI : 10.59971/jumper.v4i2.289

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• The Impact of Mobile Marketing, Personalization, and Customer Engagement on Purchase Decisions

  Rah Utami Nugrahani, Yudiyanto Joko Purnomo, Mahmuddin, Marjuki

  835-842

  Abstract viewed: 78 PDF downloaded: 98

  DOI : 10.59971/jumper.v4i2.1229

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• The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance

  Mislan Sihite, Gusti Marliani, Indra Darmawan, Muhammad Abduh

  843-850

  Abstract viewed: 59 PDF downloaded: 94

  DOI : 10.59971/jumper.v4i2.1232

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• The Influence of Digital Literacy, Technology Adoption, and Innovation Capability on MSME Business Performance

  Ikhwatun Hasanah, Reza Fauzi Nazar, Muhamad Sigid Safarudin, Noorhani Dyani Laksmi

  851-864

  Abstract viewed: 83 PDF downloaded: 49

  DOI : 10.59971/jumper.v4i2.1252

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• Employee Engagement, Leadership Style, and Work Motivation on Employee Performance

  Inganatul Khasanah, Teguh Setiawan Wibowo, Murthada, Noorhani Dyani Laksmi

  865-876

  Abstract viewed: 85 PDF downloaded: 98

  DOI : 10.59971/jumper.v4i2.1253

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