The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance

https://doi.org/10.59971/jumper.v4i2.1232

Authors

  • Mislan Sihite Universitas Methodist Indonesia, Indonesia
  • Gusti Marliani Universitas Achmad Yani Banjarmasin, Indonesia
  • Indra Darmawan Sekolah Tinggi Ilmu Administrasi Cimahi, Indonesia
  • Muhammad Abduh Universitas Sultan Ageng Tirtayasa, Indonesia

Keywords:

SME performance, competitive strategy, resource capability, market orientation, strategic management

Abstract

The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance

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References

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Published

2026-07-23

How to Cite

Sihite, M., Marliani, G., Darmawan, I., & Abduh, M. (2026). The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance. Journal Management & Economics Review (JUMPER), 4(2), 843–850. https://doi.org/10.59971/jumper.v4i2.1232

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Articles