The Influence of Islamic Financial Literacy, Halal Lifestyle, and Religiosity on the Intention to Use Sharia Banking Services
Keywords:
Islamic Financial Literacy, Halal Lifestyle, Religiosity, Intention to Use, Sharia BankingAbstract
This study explores the influence of Islamic financial literacy, halal lifestyle, and religiosity on the intention to use Sharia banking services among Muslim consumers in Indonesia. As Sharia banking becomes an essential pillar of the Islamic financial system, understanding the behavioral drivers behind its adoption is crucial. The research employed a quantitative approach, surveying 250 respondents using a structured questionnaire. Data were analyzed using SPSS with multiple linear regression analysis. The results revealed that all three independent variables—Islamic financial literacy, halal lifestyle, and religiosity—had a significant and positive impact on the intention to use Sharia banking services. Religiosity emerged as the most dominant factor, underscoring the significant role of spiritual values in shaping financial decision-making. These findings underscore the importance of increasing Islamic financial awareness, promoting a halal-oriented lifestyle, and incorporating religious dimensions into marketing and educational strategies. The study provides both theoretical contributions and practical implications for enhancing the growth and adoption of Sharia-compliant banking in Indonesia.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Alam, S. S., Janor, H., Zanariah Che Wel, C. A., & Ahsan, M. N. (2012). Is religiosity an important determinant on Muslim consumer behavior in Malaysia? Journal of Islamic Marketing, 3(2), 83–96. https://doi.org/10.1108/17590831211232519
Al-Balushi, Y., Locke, S., & Boulanouar, Z. (2019). Determinants of Islamic financial literacy among Omani youth. International Journal of Islamic and Middle Eastern Finance and Management, 12(1), 21–43. https://doi.org/10.1108/IMEFM-07-2017-0176
Aziz, Y. A., Jusoh, W. J. W., & Ibrahim, M. (2019). The role of halal lifestyle and religiosity in purchasing decision among Muslim consumers in Malaysia. Journal of Islamic Marketing, 10(4), 1248–1261. https://doi.org/10.1108/JIMA-05-2018-0085
Beck, T., Demirgüç-Kunt, A., & Merrouche, O. (2013). Islamic vs. conventional banking: Business model, efficiency and stability. Journal of Banking & Finance, 37(2), 433–447. https://doi.org/10.1016/j.jbankfin.2012.09.016
Dusuki, A. W., & Abdullah, N. I. (2007). Why do Malaysian customers patronize Islamic banks? International Journal of Bank Marketing, 25(3), 142–160. https://doi.org/10.1108/02652320710739850
Farah, M. F., & Al-Sabbahy, H. Z. (2020). A conceptual framework for Islamic financial literacy in Arab countries. Journal of Islamic Accounting and Business Research, 11(7), 1353–1371. https://doi.org/10.1108/JIABR-11-2019-0201
Hassan, M. K., & Aliyu, S. (2018). A contemporary survey of Islamic banking literature. Journal of Financial Stability, 34, 12–43. https://doi.org/10.1016/j.jfs.2017.12.002
Hudaefi, F. A., & Jaswir, I. (2022). The concept of halal lifestyle: A literature review and future research directions. Journal of Islamic Marketing, 13(9), 2079–2101. https://doi.org/10.1108/JIMA-01-2021-0016
Kassim, S. (2016). Islamic finance and economic growth: The Malaysian experience. Global Finance Journal, 30, 66–76. https://doi.org/10.1016/j.gfj.2015.11.007
Kayed, R. N., & Hassan, M. K. (2011). Islamic entrepreneurship. Routledge Studies in Islamic Banking and Finance.
Latif, M. A., & Salehudin, I. (2020). Religiosity and halal lifestyle: Does it influence Muslim’s intention to participate in Islamic financial planning? International Journal of Islamic Business, 5(1), 32–43.
Mohd Thas Thaker, M. A., & Mohd Thas Thaker, H. (2022). The role of Islamic financial literacy, social influence, and attitude on the intention to use Islamic banking. Journal of Islamic Marketing, ahead-of-print. https://doi.org/10.1108/JIMA-10-2021-0311
Mukhibad, H., & Wibowo, S. S. (2020). The role of Islamic financial literacy in influencing intention to use Islamic bank products. Journal of Islamic Economics, Management, and Business, 2(2), 112–123.
Saeed, M., Ahmed, Z. U., & Mukhtar, S. M. (2001). International marketing ethics from an Islamic perspective: A value-maximization approach. Journal of Business Ethics, 32(2), 127–142. https://doi.org/10.1023/A:1010718817155
Setyawati, I., & Suroso, S. (2020). Does financial literacy matter for Islamic banking? Evidence from Indonesia. Economics and Sociology, 13(3), 161–174. https://doi.org/10.14254/2071-789X.2020/13-3/11
Tasmara, T. (2021). Etika Bisnis Islam. Gema Insani Press.
Wilson, R. (2009). Islamic finance in Europe. Routledge Handbook of European Islamic Studies, 69–86.
