Analisis Segmentasi Pasar dalam Produk Indomie

Abstract

This research discusses market segmentation in Indomie products, requiring companies to be able to determine the right marketing strategy so that their market segmentation can develop. The aim of this research is to analyze market segments for Indomie products. The method used in this research is quantitative methods. The number of respondents in this study was 201 people. Data analysis in this research uses validity tests, reliability tests, descriptive analysis, and descriptions of research variables. The research results show that the Indonesian flavor variant in Indomie products is one of the factors that consumers like Indomie products. So, Indomie products have succeeded in proving that the market segmentation of their products has spread widely.