Pengaruh Promosi dan Sistem Pembayaran Cash On Delivery (COD) pada Aplikasi Tiktok Terhadap Tingkat Penjualan PT. Yishan Teknologi Indonesia

Authors

  • Cahya Meta Arsila Manajemen Pemasaran, Fakultas Ekonomi dan Bisnis, Universitas Pamulang
  • Mina Mardila Fakultas Ekonomi dan Bisnis, Universitas Pamulang
  • Yunita Nur Rohmah Fakultas Ekonomi dan Bisnis, Universitas Pamulang
  • Sukma Hadi Prianto Fakultas Ekonomi dan Bisnis, Universitas Pamulang
  • Yulianto Fakultas Ekonomi dan Bisnis, Universitas Pamulang

Keywords:

Promotion, Cash on Delivery, Tiktok, Sales level, PT. Yishan Technology Indonesia

Abstract

This research aims to determine the impact of the promotion and cash on delivery (COD) system in the TikTok application on the marketing level of PT. Yishan Technology Indonesia. The method used in this research is a quantitative survey with a random sampling method among consumers who use the TikTok application for shopping. Data were analyzed using multiple linear regression to determine the relationship between support variables, COD payment methods and sales levels. The research results show that these two changes have a positive and significant impact on increasing sales levels. Attractive promotions and ease of payment via COD have been proven to increase customer buying interest. These results provide important information for PT. Yishan Teknologi Indonesia which has made a good business plan on the TikTok platform.

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Published

2025-04-22

How to Cite

Arsila, C. M., Mardila, M., Rohmah, Y. N., Prianto, S. H., & Yulianto. (2025). Pengaruh Promosi dan Sistem Pembayaran Cash On Delivery (COD) pada Aplikasi Tiktok Terhadap Tingkat Penjualan PT. Yishan Teknologi Indonesia. Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya Dan Pendidikan, 2(4), 369–378. Retrieved from http://malaqbipublisher.com/index.php/MAKSI/article/view/366

Issue

Vol. 2 No. 4 (2025): April

Section

Article
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