Analisis Harga (Rokok Eletronik) Terhadap Minat Pembelian di Kalangan Remaja

Authors

  • Ferdi Rizki Syahriar Program Studi manajemen, Universitas Bina Bangsa
  • Febri Ferdian Universitas Bina Bangsa
  • Syamsul Hidayat Universitas Bina Bangsa

Keywords:

Price, Purchase Interest, e-Cigarettes

Abstract

In this article, we conduct a price analysis (of electronic cigarettes) on purchasing intentions among teenagers. Based on the data we collected, we found that the price of e-cigarettes influences purchasing intentions among teenagers. Here are some results from our analysis: The price of e-cigarettes is a factor that influences purchase intention among teenagers. If the price of e-cigarettes is too high, then interest in purchasing will decrease. The quality of electronic cigarettes is also a factor that influences purchase intention. If the quality of e-cigarettes does not meet teenagers' needs, their interest in purchasing will decrease. From our analysis, we conclude that to increase interest in purchasing e-cigarettes among teenagers, companies should consider the factors we have identified. By paying attention to price, quality, market and marketing, companies can obtain higher purchasing interest from teenagers

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Published

2024-01-28

How to Cite

Syahriar, F. R., Ferdian, F., & Hidayat, S. (2024). Analisis Harga (Rokok Eletronik) Terhadap Minat Pembelian di Kalangan Remaja. Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya Dan Pendidikan, 1(3), 109–116. Retrieved from https://malaqbipublisher.com/index.php/MAKSI/article/view/173