Riu, Isma Azis. “Experiential Marketing Strategy in International Marathon Running Event: A Qualitative Analysis of Generation Z Participants”. Journal Management & Economics Review (JUMPER) 2, no. 6 (March 12, 2025): 209–214. Accessed May 29, 2026. https://malaqbipublisher.com/index.php/JUMPER/article/view/456.