Nugrahani, R. U., Y. J. Purnomo, Mahmuddin, and Marjuki. “The Impact of Mobile Marketing, Personalization, and Customer Engagement on Purchase Decisions”. Journal Management & Economics Review (JUMPER), vol. 4, no. 2, July 2026, pp. 835-42, doi:10.59971/jumper.v4i2.1229.