Natalia, D., Asriany, Kaban, K. B. and Lamsir, S. (2026) “The Influence of Social Media Engagement, Brand Authenticity, and Consumer Identity Expression on Brand Loyalty among Generation Z”, Journal Management & Economics Review (JUMPER), 3(10. 1), pp. 621–632. doi: 10.59971/jumper.v3i10. 1.433.