HAERUDDIN, M. I. W. Why Women Buy During Live Shopping? A Qualitative Study on Consumer Experience in Makassar City . Journal Management & Economics Review (JUMPER), [S. l.], v. 3, n. 8, p. 491–500, 2026. DOI: 10.59971/jumper.v3i8.835. Disponível em: https://malaqbipublisher.com/index.php/JUMPER/article/view/835. Acesso em: 11 jun. 2026.