RIU, I. A. Experiential Marketing Strategy in International Marathon Running Event: A Qualitative Analysis of Generation Z Participants. Journal Management & Economics Review (JUMPER), [S. l.], v. 2, n. 6, p. 209–214, 2025. DOI: 10.59971/jumper.v2i6.456. Disponível em: https://malaqbipublisher.com/index.php/JUMPER/article/view/456. Acesso em: 29 may. 2026.