ARIF, H. M.; WINDARSARI, W. R. Can AI Have Siri’? Cultural Honor, Generative AI, and Marketing Authenticity among Bugis-Makassar MSMEs: An Interpretive Phenomenological Study . Journal Management & Economics Review (JUMPER), [S. l.], v. 4, n. 4, p. 961–976, 2026. DOI: 10.59971/jumper.v4i4.1357. Disponível em: https://malaqbipublisher.com/index.php/JUMPER/article/view/1357. Acesso em: 28 oct. 2026.