Bilal Yayang Saputra, Agus Sriyanto. Pengaruh Influencer Marketing, Viral Marketing dan Price Discount terhadap Keputusan Pembelian (Studi Pada Generasi Z Pengguna Tiktok Shop di Ciledug Tangerang). JIMBE [Internet]. 2026 Aug. 11 [cited 2026 Oct. 9];4(2):458-72. Available from: https://malaqbipublisher.com/index.php/JIMBE/article/view/1272