Azhari, Azlan. “Emotional Branding Strategy in Building Brand Loyalty of Local Fashion Consumers: The Role of Brand Humanization, Emotional Connection, and Brand Personality”. Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE) 3, no. 6 (May 8, 2026): 195–210. Accessed June 16, 2026. https://malaqbipublisher.com/index.php/JIMBE/article/view/1090.