Azhari, A. (2026) “Emotional Branding Strategy in Building Brand Loyalty of Local Fashion Consumers: The Role of Brand Humanization, Emotional Connection, and Brand Personality”, Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), 3(6), pp. 195–210. doi: 10.59971/jimbe.v3i6.1090.