RIU, I. A. Strategi Pemasaran Virtual Influencer di Indonesia: Analisis Persepsi Konsumen Gen Z terhadap Karakter Digital. Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), [S. l.], v. 3, n. 1, p. 107–114, 2025. DOI: 10.59971/jimbe.v3i1.589. Disponível em: https://malaqbipublisher.com/index.php/JIMBE/article/view/589. Acesso em: 2 aug. 2026.