BILAL YAYANG SAPUTRA; AGUS SRIYANTO. Pengaruh Influencer Marketing, Viral Marketing dan Price Discount terhadap Keputusan Pembelian (Studi Pada Generasi Z Pengguna Tiktok Shop di Ciledug Tangerang). Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), [S. l.], v. 4, n. 2, p. 458–472, 2026. DOI: 10.59971/jimbe.v4i2.1272. Disponível em: https://malaqbipublisher.com/index.php/JIMBE/article/view/1272. Acesso em: 9 oct. 2026.