AZHARI, A. Emotional Branding Strategy in Building Brand Loyalty of Local Fashion Consumers: The Role of Brand Humanization, Emotional Connection, and Brand Personality. Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), [S. l.], v. 3, n. 6, p. 195–210, 2026. DOI: 10.59971/jimbe.v3i6.1090. Disponível em: https://malaqbipublisher.com/index.php/JIMBE/article/view/1090. Acesso em: 7 nov. 2026.