MARFANDI ALIANDRES NANDRA; MARIA MAGDALENA. Pengaruh Electronic Word Of Mouth (e-WOM) dan Celebrity Endorser terhadap Purchase Intention Smartphone Vivo : (Studi Kasus pada Mahasiswa Pengguna Vivo Jurusan Teknik Sipil di Institut Teknologi Padang). Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), [S. l.], v. 3, n. 6, p. 101–112, 2026. DOI: 10.59971/jimbe.v3i6.1039. Disponível em: https://malaqbipublisher.com/index.php/JIMBE/article/view/1039. Acesso em: 17 jun. 2026.