NAFIDZA HELMALIYA SEPTIYANI; MUHAMMAD HADI MAULIDIN NUGRAHA. Pengaruh Kualitas Produk, Promosi dan Citra Merek terhadap Keputusan Pembelian : (Studi pada Konsumen Gen-Z Kulumanu Kopi Kota Tangerang). Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), [S. l.], v. 3, n. 6, p. 85–100, 2026. DOI: 10.59971/jimbe.v3i6.1021. Disponível em: https://malaqbipublisher.com/index.php/JIMBE/article/view/1021. Acesso em: 4 jul. 2026.