ARIF, H. M. Komunitas Dota 2 Sebagai Digital Brand Community Di Makassar: Studi Netnografi Tentang Loyalitas Merek, Customer Engagement, Dan Konsumsi Esports. Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), [S. l.], v. 4, n. 1, p. 43–54, 2026. DOI: 10.59971/jimbe.v4i1.1009. Disponível em: https://malaqbipublisher.com/index.php/JIMBE/article/view/1009. Acesso em: 25 may. 2026.