WULAN, N. P.; RHOCHAYATI, C. D. M.; SUDARMIATIN; WIJIJAYANTI, T. Analysis of STP Marketing Strategy Implementation (Segmenting, Targeting, Positioning) and PLC (Product Life Cycle) at UMKM Souvenir Center : Case study on MSME Taman Sari Madiun City. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 3, n. 3, p. 443–450, 2025. DOI: 10.59971/ijhabs.v3i3.815. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/815. Acesso em: 6 jun. 2026.