NAFISAH, A. F.; SOETJIPTO, B. E. Impact of Word of Mouth and Purchase Decision on Brand Image of Viral Food within Marketing Strategy: A Systematic Literature Review. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 3, n. 1, p. 115–128, 2025. DOI: 10.59971/ijhabs.v3i1.540. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/540. Acesso em: 17 jun. 2026.