RIU, I. A. Health Destination Branding Strategy: An Exploration of Digital Narratives in Promoting Medical Tourism in Indonesia. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 3, n. 1, p. 33–40, 2025. DOI: 10.59971/ijhabs.v3i1.449. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/449. Acesso em: 17 jun. 2026.