AGUSTIN, R.; SOETJIPTO, B. E.; WARDANA, L. W. The Effect of Word of Mouth (WOM) and Marketing Strategy in Mediating Consumer Loyalty to UMKM Product Purchasing Decisions. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 2, n. 4, p. 431–446, 2025. DOI: 10.59971/ijhabs.v2i4.447. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/447. Acesso em: 7 jun. 2026.