WINDARSARI, W. R. Business Transformation: Organizational Behavioral Science And Its Impact On Effective Marketing Strategies. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 2, n. 1, p. 53–62, 2024. DOI: 10.59971/ijhabs.v2i1.311. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/311. Acesso em: 26 may. 2026.