MUSA, C. I. The Influence of Marketing Strategies on Consumer Behavior: Case Study: Yotta Brand Local from Makassar. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 1, n. 4, p. 235–242, 2023. DOI: 10.59971/ijhabs.v1i3.144. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/144. Acesso em: 17 jun. 2026.