ADELEKE, A. O.; WINDARSARI, W. R.; LATIF, A. H. Building Loyalty Amid Changing Trends: A Thematic Analysis of Digital Brand Engagement Strategies for Generation Z. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 4, n. 1, p. 693–704, 2026. DOI: 10.59971/ijhabs.v4i1.1418. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/1418. Acesso em: 7 nov. 2026.