WINDARSARI, W. R. Digital CRM Adoption in Creative MSMEs The Role of Customer Relationship Capability in Increasing Competitive Advantage. International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 3, n. 3, p. 417–426, 2026. DOI: 10.59971/ijhabs.v3i3.1057. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/1057. Acesso em: 26 may. 2026.