RIU, I. A. Beyond Trial and Error: Hybrid Strategies and Experiential Learning in Digital Marketing Adoption among Culinary MSMEs in Makassar . International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 3, n. 3, p. 435–440, 2026. DOI: 10.59971/ijhabs.v3i3.1005. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/1005. Acesso em: 8 sep. 2026.