ARIF, H. M. Navigating The Digital Marketplace: A Qualitative Study Of Digital Consumer Behavior In The Era Of Social Media, AI, And Mobile Commerce . International Journal of Humanity Advance, Business & Sciences (IJHABS), [S. l.], v. 3, n. 4, p. 539–550, 2026. DOI: 10.59971/ijhabs.v3i4.1001. Disponível em: https://malaqbipublisher.com/index.php/IJHABS/article/view/1001. Acesso em: 2 jun. 2026.