Adeleke, A. O., Windarsari, W. R., & Latif, A. H. (2026). Building Loyalty Amid Changing Trends: A Thematic Analysis of Digital Brand Engagement Strategies for Generation Z. International Journal of Humanity Advance, Business & Sciences (IJHABS), 4(1), 693–704. https://doi.org/10.59971/ijhabs.v4i1.1418