Wulan, N. P.; Rhochayati, C. D. M.; Sudarmiatin; Wijijayanti, T. Analysis of STP Marketing Strategy Implementation (Segmenting, Targeting, Positioning) and PLC (Product Life Cycle) at UMKM Souvenir Center : Case Study on MSME Taman Sari Madiun City. IJHABS 2025, 3, 443-450.