Current Research on Practice Economics and Sharia Finance (CAPITAL)
CAPITAL Current Research on Practice Economics and Sharia Finance ISSN: 3025-4639 CAPITAL: Current Research on Practice Economics and Sharia Finance is a scientific journal in the field of Accounting and Financial Economics, published monthly. Current Research on Practice Economics and Sharia Finance accepts research articles and studies that present scientific and current ideas in the fields of accounting, taxation, banking, management, development economics, and Islamic economics. The journal welcomes submissions from academics, including lecturers, researchers, practitioners, and students, to contribute their scientific papers through the journal submission system by clicking Submit Article. Accounting Financial accounting, management accounting, auditing, accounting information systems, and public sector accounting. Financial Economics Taxation, banking, financial management, development economics, and economic policy studies. Sharia Finance Islamic economics, Islamic banking, Islamic finance, sharia business, and related studies in Islamic financial practices. Publication Frequency Published monthly. Global Authorship & International Reach CAPITAL welcomes scholarly contributions from academics, researchers, practitioners, and students in the fields of accounting, financial economics, and sharia finance. The journal aims to support the dissemination of scientific research and actual ideas that contribute to academic development and professional practice. Through its publication platform, the journal encourages collaboration and knowledge exchange among scholars and professionals at national and international levels. Top Countries of Author Origin No Flag Country Authors 1 Indonesia - Indexing & Visibility: The journal is committed to improving academic visibility and publication quality in the fields of accounting, economics, and sharia finance.
Coffee Shop Culture and Symbolic Consumption: Consumer Meanings Behind Lifestyle-Based Purchasing in Makassar
The rapid growth of coffee shops in Makassar has transformed café visits from a functional activity into a lifestyle and identity expression, particularly among millennial and Gen-Z consumers. This phenomenon is important to understand as cafés increasingly serve as spaces for social interaction, self-presentation, and cultural aspiration. However, previous studies in Indonesia have primarily focused on service quality and customer satisfaction, with limited attention to the symbolic and socio-cultural meanings of café consumption. This study employed a qualitative phenomenological approach involving in-depth interviews with 18 consumers, participant observation in six cafés, and netnographic analysis of 1,240 Instagram posts. Data were analyzed using thematic analysis. The findings revealed five key themes: aesthetic capital, identity construction, status signalling, community belonging, and workation culture. These results indicate that consumers use café environments to express identity, build social capital, and project aspirational lifestyles. The study concludes that coffee shop patronage in Makassar represents a form of symbolic consumption that extends beyond beverage consumption, offering implications for café marketing and customer experience strategies.
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Strengthening Coffee Shop Competitiveness Through Digital Promotion And Product Innovation: A Case Study Of Kopi Qita
The growth of the coffee shop industry in Indonesia has increased significantly, particularly among younger generations. This phenomenon requires business actors to develop adaptive business strategies to enhance competitiveness in an increasingly competitive market environment. This study aims to analyze the business development strategy of Kopi Qita through the optimization of digital promotion, product innovation, and online sales enhancement. This research employed a qualitative method with a case study approach. Data were collected through direct observation, documentation, and analysis of the business’s internal conditions. The findings reveal that Kopi Qita faces several major challenges, including the suboptimal utilization of digital media for promotional activities, the low contribution of online sales, and limited product variety offered to customers. However, shifting consumer behavior, in which coffee shops function as productive and social spaces, provides substantial market opportunities for business expansion. The recommended strategies include strengthening digital promotion through social media, developing product innovation based on consumer preferences, optimizing online sales platforms, and implementing customer loyalty programs. These strategies are expected to enhance the competitiveness and long-term sustainability of Kopi Qita’s business.
Micro-Communities And The Creator Economy: Community-Based Marketing Strategies For Indonesian Local Brands
The rapid growth of the creator economy has transformed digital marketing from transactional promotion toward community-based engagement. In this context, micro-communities have emerged as strategic spaces where consumers interact, share experiences, and develop emotional connections with brands and creators. This study aims to explore the lived experiences of consumers participating in creator-led micro-communities surrounding Indonesian local brands. Using a qualitative phenomenological approach, data were collected through semi-structured in-depth interviews with consumers actively involved in online communities on platforms such as TikTok, Instagram, and Discord. The findings reveal that consumers perceive micro-communities not merely as marketing spaces but as emotionally meaningful environments that foster belongingness, identity affirmation, and relational interaction. Authenticity emerged as a key factor influencing trust and long-term engagement, while creator-led communication strengthened emotional proximity and participatory experiences among community members. The study also indicates that consumers increasingly prefer interactive and community-centered brand relationships over conventional promotional communication. This research contributes to the literature on the creator economy and consumer engagement by integrating phenomenological perspectives into digital marketing studies. Practically, the findings provide insights for Indonesian local brands in developing sustainable community-based marketing strategies through authentic creator collaboration.
Sustainable Marketing And Brand Purpose: Exploring The Perceptions Of Environmentally Conscious Consumers Toward Purchase Intention In Indonesia
The increasing awareness of environmental issues has encouraged companies to adopt sustainable marketing and purpose-driven branding to attract environmentally conscious consumers. This study aims to explore how consumers in Indonesia interpret sustainable marketing and brand purpose in shaping their purchase intention. A qualitative phenomenological approach was employed involving 15–20 participants selected through purposive sampling based on their experience with eco-friendly products and sustainability-related issues. Data were collected through semi-structured in-depth interviews and analyzed using thematic analysis. The findings indicate that consumers perceive sustainable marketing and brand purpose as representations of corporate ethics, environmental responsibility, and brand authenticity. Five major themes emerged: sustainability as moral responsibility, skepticism toward greenwashing, emotional connection through brand purpose, authenticity and consumer trust, and sustainability-driven purchase intention. Among these themes, authenticity was identified as the most influential factor affecting consumer trust and purchasing decisions. Consumers showed stronger purchase intention toward brands perceived as transparent, consistent, and genuinely committed to sustainability values. This study contributes to sustainable marketing and ethical consumption literature by providing interpretive insights into consumers’ perceptions and experiences within sustainability-oriented markets.
The Influence of E-Service Quality, Brand Image, and Online Reviews on The Purchase Decision Of Plain T-Shirts
This study aims to determine the influence of E-Service Quality, Brand Image, and Online Customer Review on Online Purchase Decisions at Artjuna Studio Ponorogo T-Shirt Screen Printing Company. The sampling method used in this study is a non-probability sampling approach with the Accidental Sampling That is, the technique of determining samples based on chance, that is, anyone who happens to meet the researcher can be used as a sample if it is seen that the person who happened to be met is suitable as a data source. So the researcher took a total of 96 people who will be used as respondents in this study. The data in this study was processed using the SPSS application. Which obtained partial results that e-service quality has a positive and significant effect on online purchase decisions. These results mean that the e-service quality variable has an influence on online purchase decisions at artjuna studio Ponorogo t-shirt printing companies. Brand image has a positive and significant effect on online purchase decisions. These results mean that the Brand image variable has an influence on online purchase decisions at artjuna studio Ponorogo t-shirt printing companies. Online customer reviews have a positive and significant effect on online purchase decisions. These results mean that the online customer review variable has an influence on online purchase decisions at artjuna studio Ponorogo t-shirt printing company. E-service quality, brand image, and online customer reviews together have a positive and significant effect on purchase decisions. This means that the variables of E-service quality, brand image, and online customer reviews simultaneously affect online purchase decisions at artjuna studio Ponorogo t-shirt printing companies
Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan PD. Panca Motor Palembang
This study aims to determine how much influence motivation and work environment have on employee performance at PD. Panca Motor Palembang. The object of the study was all employees of PD. Panca Motor Palembang who are engaged in the sale of Yamaha motorcycles. The type of research used was associative research with multiple linear regression analysis method using SPSS version 26. The population was 84 employees and a sample of 70 respondents was determined by the Slovin formula at a 5% error rate using the proportionate stratified random sampling technique. The results of the F test showed that motivation and work environment simultaneously had a positive and significant effect on employee performance at PD Panca Motor Palembang. The results of the partial t test showed that: 1) motivation had a positive and significant effect on employee performance at PD Panca Motor Palembang and 2) the work environment also had a positive and significant effect on employee performance at PD Panca Motor Palembang. The results of the coefficient of determination showed that 69.3% of most changes in employee performance could be explained by motivation and work environment, while the remaining 30.7% were influenced by other variables not included in this study.
Navigating Financial Constraints: A Qualitative Study of Startup Survival Strategies in Makassar
This study aims to explore how startup founders in Makassar navigate financial constraints and develop survival strategies during the early stages of business development. Financial limitations remain one of the most critical challenges faced by startups, particularly in emerging regional ecosystems where access to venture capital, bank financing, and institutional support is still uneven. This study employed a qualitative descriptive approach using semi-structured interviews with startup founders, co-founders, and key decision-makers operating in Makassar. Data were analyzed using thematic analysis to identify recurring patterns related to financial challenges, resource mobilization, and business survival practices. The findings indicate that startups in Makassar survive financial constraints through four main strategies: bootstrapping and strict cost control, revenue-first business models, network-based resource mobilization, and adaptive business model adjustment. These strategies enable founders to maintain operational continuity, reduce dependency on external investors, and strengthen business resilience in uncertain market conditions. The study contributes to the literature on entrepreneurial finance and startup survival by providing contextual insights from Makassar as an emerging entrepreneurial ecosystem in Eastern Indonesia.