The Effect of Shopee E-Commerce on Sales Volume at League Store

Authors

Keywords:

E-Commerce, Sales Volume

Abstract

Management Study Program. Makassar State University Faculty of Economics and Business. Supervised by Mr Abdi Akbar Idris and Mr Muhammad Ilham Wardhana Haeruddin. The aim of this research is to determine the influence of Shopee E-Commerce on sales volume at the Liga Store. This type of research is associative with a quantitative approach, at the Liga Store which is located on Jalan Yusuf Dg. Ngawing No. 9B, Tidung Village, Rappocini District, Makassar City. The research was conducted using simple linear regression analysis techniques. The object of this research is the E-Commerce Shopee Liga Store. The data sources used are primary and secondary data. The data testing techniques used as test tools in this research are validity, reliability, normality tests, simple linear regression analysis, partial tests (T tests), coefficient of determination tests. The sample used in this research was Liga Store shopee customers. The overall research results show that Shopee E-Commerce has a significant effect on Sales Volume at Liga Store

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Published

2023-12-16

How to Cite

Kalamullah, A. (2023). The Effect of Shopee E-Commerce on Sales Volume at League Store. Current Research on Practice Economics and Sharia Finance (CAPITAL), 1(3), 85–94. Retrieved from https://malaqbipublisher.com/index.php/CAPITAL/article/view/148

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