THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT THE JEABELLA AESTHETIC CLINIC IN PENGAYOMAN MAKASSAR

https://doi.org/10.59971/jumper.v1i5.115

Authors

  • A. Farah Aulia Management/Faculty Economics and Business/University State of Makassar
  • Uhud Darmawan Natsir Management/Faculty of Economics and Business/University State Makassar
  • Burhanuddin Management/Faculty of Economics and Business/University State Makassar
  • Abdi Akbar Idris Management/Faculty of Economics and Business/University State Makassar
  • Muh. Ichwan Musa Management/Faculty of Economics and Business/University State Makassar

Keywords:

Service Quality, Custumer Loyalty

Abstract

This study aims to determine how the effect of service quality on customer loyalty at the jeabella aesthetic clinic beauty clinic in pengayoman Makassar. The number of samples used was 81 customers who came to visit the jeabella aesthetic clinic. Data collection was carried out using interview, observation and questionnaire methods. The data analysis technique used is simple linear regression analysis using Statistical Product And Service Solution (SPSS). The results showed that Service Quality (X) had a positive and significant effect on Customer Loyalty (Y) at the jeabella aesthetic clinic beauty clinic in pengayoman Makassar. This means that if there is an influence of good service quality, customer loyalty will be created.

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Published

2023-11-14

How to Cite

Aulia, A. F., Natsir, U. D., Burhanuddin, Idris, A. A., & Musa, M. I. (2023). THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT THE JEABELLA AESTHETIC CLINIC IN PENGAYOMAN MAKASSAR. Journal Management & Economics Review (JUMPER), 1(6), 259–266. https://doi.org/10.59971/jumper.v1i5.115

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